The concept of using Google AdWords scripts can be overwhelming at times, especially if you do not have a background in programming. But this should not deter you from tapping the potential offered by AdWords. If you are just getting started in AdWords, the number of scripts can be overwhelming.
Quality Score Tracker
The quality score is an important metric used to help marketers understand the relevance of their keywords and ads. As such, the quality score script can be used to help marketers make strategic changes to their keyword organization, landing pages, and ad copy messages, which are used to by Google to try and calculate your quality score.
Auction Insights
One of the most important things that marketers have to do is to keep track of the actions of their competitors. However, PPC competitor analytics can be quite tasking, especially for a beginner. Any auction insight script is an invaluable tool in your marketing efforts. This tool will help you pull out data from your competitors and generate graphs or comparative analysis. This, in turn, allows you to view key metrics along with your trending CPCs.
Broken URL
The broken URL script is used to help marketers ensure that their URLs are functional. The last thing a marketer wishes for is to spend time checking URLs making sure that they are all working. Cases of broken URLs are quite common, especially if URLs are updated frequently. This AdWords scripts will help you identify issues with your URLs, instead of discovering the problem from your conversion volume.
Performance Anomalies
It is common to have some outliers in your data. This could be a keyword that is performing much better or worse than the others. It would be great if you were able to pick up any performance anomalies faster. Performance anomaly scripts come in handy for marketers who would want to identify any outliers in their keywords or ads as soon as they happen.
You cannot afford to ignore the fact that AdWords scripts are essential for automating your ads. While the scripts shared here can improve your chances of driving strong results, you can always explore other options as you get familiar with editing scripts.